Apr 15, 2025

How to Use Lexi to Launch and Optimize Your Meta Ads: A Step-by-Step Guide

Creating effective Meta ads has never been easier with Lexi. Whether you're a freelance digital marketing specialist, a small business owner, or part of a Meta ads agency, Lexi’s AI-driven platform simplifies the process of creating, managing, and optimizing Meta ad campaigns. Follow these simple steps to launch your Meta ads and get started.

Walkthrough video：https://www.youtube.com/watch?v=N6rH4Q1Oaxs

Step 1: Register and Log In to Lexi

Start by visiting Lexi AI and registering for a new account. Once you’ve signed up, simply log in to your Lexi dashboard.

Step 2: Insert the URL You Want to Promote

After logging in, insert the URL of the website or landing page you want to promote. This could be a product or service page.

Lexi will automatically perform market research and analyze your website’s content to understand its goals and competitive landscape.

Step-by-step ad campaign creation with Lexi AI

Step 3: Confirm Campaign Information

Using Lexi as your Facebook ad manager

Setting ad budgets and targeting in Meta ads

Now, Lexi will ask you to confirm the campaign plan:

Campaign Goals: Select your campaign objectives (e.g., drive traffic, generate leads, increase sales, etc.).

Budget: Set your desired ad spend

Schedule: Choose your campaign start and end dates.

Location: Select the geographic location(s) where you want your ads to be shown.

This ensures your Meta ads are aligned with your business needs and target audience.

Step 4: Review the Ad Proposal

Campaign dashboard showing Lexi-optimized performance

Next, Lexi will generate advertising proposal with 5 different ad sets based on your business and goals:

Ad Copy: Lexi provides AI-generated ad copy optimized for performance. You can choose to edit the copy if you’d like to customize it.

Audience: Lexi suggests an audience based on your campaign goal. You can adjust the targeting if needed, refining demographics, interests, or behaviors.

Upload Image/Video: Upload your images or videos to be used in the ad.

This step ensures that your ad content resonates with your audience and aligns with your marketing goals.

Step 5: Subscribe

Before your ad can be launched, Lexi will prompt you to subscribe. Once the payment is processed, you’re ready to move on to the next step.

Step 6: Connect Your Facebook Account

Next, Lexi will prompt you to connect your Facebook account. This is necessary to integrate your ad campaigns with Facebook Ad Manager.

Choose Facebook Page: Select the Facebook page that will represent your business in the ad.

Instagram: If you want to run ads on Instagram, make sure to link your Instagram account.

Facebook Pixel: If you have a Facebook Pixel set up, connect it for tracking ad performance and conversions.

Connecting these accounts ensures your ad campaigns can run across both Facebook and Instagram.

Step 7: Launch Your Ad Campaign

Once everything is set up, click "Launch Campaign". Lexi will submit your ad to Meta Ads Manager, and your ad will go live once it’s approved.

Your Meta ads are now running and reaching the targeted audience based on your goals.

Step 8: Monitor Performance in the Dashboard

After launching your campaign, you can track its performance in the Lexi dashboard. Lexi provides detailed insights into metrics like:

CTR (Click-Through Rate)

CPC (Cost per Click)

ROAS (Return on Ad Spend)

Conversion Rate

You can make adjustments as necessary to optimize campaign performance, ensuring you get the best results from your Meta ads.

Why Choose Lexi for Your Meta Ads?

AI-Powered Ads: Lexi’s intelligent system simplifies Meta ads creation, setup, and optimization.

Smart Campaign Management: Lexi handles everything from audience segments to campaign optimization, so you can focus on growing your business.

Boost ROI: Lexi’s optimization capabilities continuously improve the performance of your advertising campaigns, driving better results.

Whether you’re a small business owner, freelance marketer or part of a Meta ads agency, Lexi takes the guesswork out of running successful Meta ads. Get started today and experience smarter, AI-powered ad campaigns.

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